If you’re like many of the dentists I speak with, you may often find yourself wondering something like:
“What do I need to do to get my business out of my current revenue ‘rut’ and take it to the next level?”
If so, this letter was written specifically for you.
The reality is that in today’s competitive business environment, you can’t afford to coast along at your current level of business performance – you need to constantly look for the edge that will ensure more business growth in the future.
To stick your head in the sand and ignore the fact that your business could and should be doing better is like taking money out of your pocket and handing it over to your competitors … letting them walk away with the market share, increased revenue and profits, and opportunities for personal and career growth that you deserve!
You must drive your business for growth as if your future depends on it – because it does! But if you are unsure how to do that, I think I know why…
The reality is …
Most dentists Are
Not Even Aware Of The 4 Fundamental
Drivers of Business Growth…And It’s Costing Them!
What are the 4 Fundamental Drivers of Growth, you ask?
Your reputation is your most valuable asset. That’s nothing new. However, with social media sites like Facebook and Twitter, and online directories like Yelp and Google+ Local … your reputation has never been more powerful OR more vulnerable to damage – damage that has REAL consequences.
If you’re looking to acquire new customers and grow the bottom line, you need to be making sure that more people know about you today than did yesterday.
In our wired, smartphone-crazed day and age, that usually means using the Internet in a strategic way to expand your reach and draw more attention from local prospects who want what you’re selling.
Adding new patients to your book of business isn’t always easy or cheap. And that’s why it’s so important to make sure you’re getting the maximum lifetime value of every new patient who works with you.
Successful businesses know this; they make sure to create systems and processes to resell, up sell and cross sell their existing customers and clients.
It’s no secret that referrals make the best customers – but not just because they’re cheap to acquire and help you save on marketing costs.
According to several studies, referrals convert more quickly, spend more and spend more frequently than other customers!